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PRINT IS DEAD, BUT SO ARE VINYL RECORDS AND THE INTERNAL COMBUSTION ENGINE…
PADDOCK LIFE HAS READERS NOT FOLLOWERS
IT’S A STRANGE SIZE
Paddock Life is 230mm x 285mm and about 13mm thick – Is it a magazine or is it a book?
Printed on 176 pages of 130gsm silk art paper, bound with a 400gsm, soft touch laminated carbon fibre printed art board cover emblazoned with our silver foil blocked logo. Unashamedly and luxuriously heavy.
FIERCELY ANALOGUE
PADDOCK LIFE IS NOT DIGITAL, you can touch it, feel it, smell it and it looks great on your desk or coffee table. It is automotive art…
IMITATION IS THE SINCEREST FORM OF FLATTERY; We are happy to have inspired so many new publications in our sector…
EUROPE-WIDE DISTRIBUTION
PADDOCK LIFE IS DISTRIBUTED THROUGH OVER 150 CAREFULLY SELECTED LOCATIONS ACROSS 8 COUNTRIES.
Paddock Life can be read or picked up free in selected Hotel Rooms, Hospitality Suites, Private Clubs, Restaurants, Bars, Race Circuits, Automotive Dealerships, Car Collections, Yacht Brokers, Financial Institutions, Law Firms, Lifestyle Venues, Fashion Events and many more.
In the UK, France, Belgium, Monaco, Spain, Switzerland, Germany, Italy and Portugal.
With special attention and additional venues added around key motor-sport events including 24 Hours of Le Mans, Mille Miglia, Geneva Motorshow and selected F1 races.
Paddock Life has been a staple read in the team garages, hospitality areas and paddock of the Blancpain GT series since 2016, where circa 200 VIP guests are present on each race day
Each issue is read by over 50,000 HNW petrol heads globally.
WHO READS THIS STUFF?
50K HNW READERS – INFLUENCERS AND DECISION MAKERS
A READERSHIP OF TRADITIONALLY HARD TO ACCESS INDIVIDUALS WITH A COMMON LOVE OF PETROL HEDONISM AND THE LIFESTYLE SURROUNDING THE ART OF AUTOMOTIVE EXCELLENCE
A PADDOCK LIFE READER IS;
AGED 20-70
MALE predominantly, but FEMALE readership is growing 70%30%
travels FREQUENTLY
DRIVES and OWNS 2+ SUPERCARS for road use
many have CAR COLLECTIONS
LIVES in multiple houses, often in multiple countries
enjoy FINE DINING and WINES
appreciates ART
EXPECT GOOD SERVICE
enjoys LIFE to the full
our GENTLEMEN RACERS
spend €150,000 – €2,000,000 per year racing
typically own a RACE car worth €400k +
