Paddock Life Magazine is a carefully curated luxury collection of the best motor racing, boats, fashion, lifestyle and business. Produced on impressive to touch heavy-coated art paper with carbon fibre cover.
"IT IS NOT THE STRONGEST OF THE SPECIES THAT SURVIVE, NOT THE MOST INTELLIGENT, BUT THE ONE MOST RESPONSIVE TO CHANGE"
Welcome to the Paddock Life Lockdown Issue, our 16th edition since we started publishing our magazine back in late 2014 when the idea was to create a motorsport lifestyle journal that we and our friends would want to read. We knew who our readers would be, what they consume, what brands they buy, drive and enjoy, the kind of experiences they have had and want to enjoy – this was Paddock Life.
By the end of the decade after 5 years of rushing from event to event and country to country what started as a small team of 3 had grown to 6 at its core and amassed a small, but loyal group of extra contributors, but the pace still hadn’t eased, in fact I seemed to be doing more than ever. Until one Friday evening, as I was preparing to leave for yet another event, I decided to light the BBQ and spend the weekend with my family instead. It was time to retreat to my workshop, tinker and fettle with classic cars and take stock of the business in order to re-organise.
After publishing our One8 Rear View issue I decided to take a break for the remainder of 2019, we needed to take time to look at the business of Paddock Life as my focus had been completely on the creative and the distribution. During this downtime we trimmed our already small team and set about making a plan for 2020 and it was a good plan.
As Winston Churchill said “Plans are of little importance, but planning is essential” – we had